Ad Atlas: Technical Precision
I architected Ad Atlas to solve a persistent pain point in digital advertising: the lack of intuitive, location-based spend visualization. Designed to give business owners total control over their advertising radius, this platform demonstrates my ability to bridge the gap between technical requirements and user-centered interface design. Ad Atlas stands as a testament to my commitment to building scalable, data-driven tools that make complex marketing simple.
The Vision: Solving the Blind Spot in Local Ad-Tech
As a marketer, I saw a clear gap in the tools available to small and mid-sized business owners and marketing teams: they were 'flying blind' when it came to visualizing their actual advertising reach. Ad Atlas was my solution. I aimed to build a platform that allowed users to drop pins, draw radii, and visualize ad spend in real-time, removing the technical barriers that often keep business owners from making data-backed decisions.
The Process: Architecting the Solution
This project was a deep dive into the full-stack development cycle. I led the process from initial Figma designs to technical architecture. Despite the challenges of managing product development alongside shifting external dependencies, my focus remained constant: creating a frictionless user experience. This project required a blend of UX strategy, data visualization logic, and product roadmap management.
Key Capabilities Demonstrated
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Full-Stack Product Thinking: From high-fidelity prototyping in Figma to architectural planning in Supabase.
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Problem-First Design: Building tools that solve specific, measurable business pain points.
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Iterative Development: Managing a complex technical roadmap while prioritizing usability over feature bloat.
The Current State / Future Roadmap
Currently, Ad Atlas serves as a high-fidelity prototype of my ability to build professional-grade marketing tools. It remains a core example of my technical architecture skills and my ongoing commitment to building products that simplify the digital marketing landscape.
How It Works
Introducing Ad Atlas - Your Bird's Eye View
Map all of your marketing outreach in one place, spot coverage gaps, and share reports with those who need to know (and maybe think they already do!)
Digital
Outdoor
Broadcast
PR
See All Your Coverage and All Your Channels
Switch Between Map and List View with Creative Copy and Notes
Know Your Current Spend and Keep Track of Contracts
Most marketers thrive on chaos, but when it comes to reporting, it's time we took back control. You've always been able to harness the chaos, and keeps you in charge of the marketing conversation.
